Small Businesses And How They Can Attract New Customers

One of the biggest challenges that any small business faces is finding creative ways to attract new customers. It is hard to get the word out about a product or service without the marketing clout of a Fortune 500 brand. But there is so much competition in the marketplace which is why a business can't afford to.

The most effective marketing campaigns include a combination of different media. The more likely a potential customer will remember seeing a brand if it is from a TV, radio, newspapers and online. However, small businesses tend to rely primarily on local print and Yellow Pages advertising because they believe TV advertising is out of their reach.

Now there are new companies using technology to make TV advertising easy and affordable. What these companies offer are unique ads with a variety of prices depending on what type and size of ad you want. What they do is put the entire process online and then these agencies can provide a complete TV ad campaign for as little as $500 a month.

Creating the campaign takes just a few days. To start off, clients would log on to a web site and select an ad from a library of thousands of professionally produced ads. The agency personalizes the ad with the business' specific information and then, using its proprietary technology, creates a customized media plan. Then, clients will be able to advertise on any broadcast and cable channel available, such as CNN, ESPN and Lifetime. Once the client approves the ad and the media plan, the agency gets it on air.

Keep reading to learn the 5 important tips to creating an effective marketing campaign.

Understanding your audience and the messages that will resonate with them is important. A campaign geared towards homeowners is very different than one geared to teens.

Pick a campaign to fit your objectives. A different strategy than one to promote a new product or sale is required by a campaign to raise brand awareness.

Be sure to choose an ad that reflects your company's brand values and image.

Make it easy to understand. People are thinking of other things when they see your ad. You shouldn't make them think. Make them act instead.

You can invest in your company's growth through a sustained marketing campaign. What advertising does is work over the long term by increasing awareness of your company among new customers and serving as a reminder to your existing customers.

Whether you're a professional, a retailer or a service provider, television advertising can fit into your budget and be an essential part of your marketing activities.

Expand your glass manufacturing firm with glass trailers from our huge inventory. More products listed every day!