Efficient and Simple Profits from PPC Landing Pages
You can have the best planned PPC campaign, but you will fail if your landing page drops the ball. Most landing pages do not perform well right out of the box, so of course many will have difficulties. If you continue reading, you will be armed with solid info you can apply to your landing pages to improve them.
There are many pitfalls waiting for you with a landing page, and getting your navigation right will be one more you can avoid. Get rid of navigation panels all around because chances are excellent that they will only clutter the place up. Not everybody uses any kind of logo, and if you do not use one then do not place one anywhere. Landing pages are short and sweet, and they only give enough content to let the visitor make a decision. Do not be shy about emulating, but not copying, effective landing pages because you can learn a lot from them. You can effectively decrease your conversions if your landing page is unsightly and full of unnecessary junk. You can easily tell if your conversions are suffering, and if they are then make some changes immediately. If something isn't contributing to your main goal, then guess what? All you need to do is replace what is not working with something that will work. You do not have to go far to discover crappy landing pages that you know you would never use. It only makes common sense to address a poorly performing landing page, right? It may be possible to include too much text, and that is something you can easily test. Your overall process on any page will achieve better results if they are fairly uncomplicated for the visitor.
If you're running a PPC campaign then you obviously know the value of having the right keywords in your ad; your keyword is the backbone of your ad. But many times, PPC marketers forget to connect the ad to the landing page. Your entire marketing process must be optimized for the same phrases or else there will be problems. Your landing pages must show the visitor that they are in the right place after clicking through. This one aspect alone will help your campaigns be more successful if you have been having trouble with landing page conversions. So those are our gift to you, today, more IM methods you can put in your tool bag. Any time you read an article that talks about online marketing methods pertaining to blueprint pro or anything else, just assume there is much more to the story. Now what you want to do, or should do, after reading this is go out and find out more. However, having said that we must caution you about getting too comfortable with only doing one thing which is remaining in the learning phase. That is a very common phenomenon; falling into the delusion that you are working when really all you are doing is researching or buying information. People, and we are sure this applies to you, know in their minds they have to create in business even if it is just a website; but so many have trouble with even that.
Always plan on the need to implement testing and optimizing on your PPC landing pages each and every time you launch a new campaign.