Common Mistakes Made by Twitter Marketers You Can Avoid

A lot of Internet marketers get on Twitter to use it as a marketing platform for their products, to build their own email lists and to maintain contact with their existing customers, etc. This is effective in and of itself at driving traffic and improving sales. Care must be taken, however, as doing this wrong can undermine your efforts by damaging your reputation, becoming nothing more than a massive waste of time. You need to keep from making a few basic mistakes to make things go your way on Twitter.

The biggest error that is made when a marketer starts to use Twitter is hitting the ground running with an advertising campaign. That is the object, after all, but pushing your product at the beginning will tend to alienate people because they think you are only after their money. Your very first efforts should involve establishing yourself visually, creating strong relationships and winning the trust of those who may become your followers. In other words, you have to literally take permission from your market first before you do any promotion. What is the key to getting their permission to sell to them? In participating and socializing as much as possible on Twitter. The most dedicated associations are created by first establishing a layer of trust; once that trust is gained, you can utilize Twitter as the powerful tool it is- by diverting your followers to your website and therefore generating profit. Treat every day with Twitter as a social mixer. Be careful not to portray yourself as too solemn or dull; be engaging and avoid sounding like a lecture. Of course marketing is a serious business, but it will benefit from a little humor inserted here and there. Show your personality, be yourself. If you can insert sociability and humor, real trust can be built as you help people with their needs. Gaining the trust of your audience is not difficult if you are entertaining and approachable. You should remember the nature of doing any kind of business on the web. What is also interesting and curious is that one change with a large business can set off a cascading effect with other related businesses.

Certainly, taking something for granted can be a dangerous proposition since it can always change so as to be unrecognizable. If wealthyaffiliate.com is possibly something you can include with the way you promote, then that is a positive but think about what that could possibly mean in terms of the long term. All of this is just part of evaluating possibly new strategies or ideas from the standpoint of diligence. But still, even with that said you should not be afraid to try something new, either.

You are not a big corporation, so don't make the common mistake of using your company logo on your Twitter page. Your followers use Twitter because it makes them feel like they know you personally. And it's all about making those interpersonal connections so that they feel they are part of something big. Your brand should be represented by a human personality that breathes life into your campaign. This takes a little effort but it is worth in the end, there is nothing like knowing that the person on the other end is real. Don't give them the impression that you are exclusive because this could make potential followers back off and that means lost profits. If you make the mistake of appearing too aloof on Twitter your reputation is toast. You have to respect Twitter for what it is - a social network. Keep "sales talk" out of your interactions with fellow Twitter users. Genuinely listen to what problems they have and if you can, give them a real solution. As crazy as it may sound, the best way to market on Twitter is to make it look like the other way round.