Are you a stickler about receiving top notch customer service? Do you take pride in being a paragon of great service in a highly competitive industry? Chances are you have been greatly disappointed at one time or another regarding the service you received from a salesperson, an internet hosting company, a hair colorist, or any one of thousands of different service providers. Frankly, customer service in many areas -- retail, for one -- isn't what it used to be. But customer service doesn't have to go the way of the dodo bird - you can do something about it on your end.
Supposing you work in an industry known for solid, but unspectacular customer service practices. It could be that customer expectations are low and no one expects top notch service. Another possibility would be that the customers care little about how expediently you deliver your products, as long as they can get something on the cheap. Think again, though - just because most customers are quite unperturbed about customer service matters, that doesn't mean that nobody wants nothing but the best service and then some. These same customers typically will pay a little extra for service that really serves them. If you can tap into this customer base, you can create a niche, raise your prices, and make more money in the long run.
The figures may differ between industries, but price premiums can command increases of 10 to 25 percent over the regular price. Doesn't sound like much, but consider that this usually predicates whether you're dealing with a figurative hamburger and a figurative steak. Most people would prefer eating steak!
However, you cannot expect to squeeze out even a modicum of improvement from your customer service if you don't work on it. Word to the wise, from the wise - this may entail keeping a nice, Donny and Marie-esque smile on your face while making arduous changes to existing practices or making improvements on something that wasn't apparently broke to require fixing. This is what sets you apart from the pack.
You can always settle for what is expected and not go the extra mile, nothing wrong with that. But don't expect to have any big-name customers banging on your door and threatening to break it down. If it's any consolation, at least you get to keep your door.
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