Best Keyword Research - Steps In Doing It Right
With the tight competition of web SEO services happening online, it is advisable for every website owner today to have the best keyword research program. Why? It is because targeting the wrong keywords could mean lost customers and lost profits for their businesses.
To begin with, any misconceptions you might have as a website owner must be erased. The most typical of these misconceptions is assuming full knowledge of the keywords to use in your optimizing your website. This somehow springs from the thinking that you know products or services well and so you need not do research. However, you will never know what runs exactly in the minds of online users especially when they are keying in search terms to reach your website. To cut the explanation short, no assumptions must be made.Now that you have erased all misconceptions, aim for the best keyword research program with a list. Brainstorm with all the member of your team. Have someone list down all potential SEO keywords that you can think of. As much as possible, include multi-word search terms. This is especially useful if you are offering a variety of products and services. Customers would definitely key in as many word combinations as possible just to track the exact information they are looking for.Not because you have a list, you are already free to use the terms instantly. Follow it up with a careful scrutiny. Scrutinize the online activity of each of your chosen terms. How? Utilize a keyword search tool. By giving you information on the total monthly searches, you will be able to decide whether the terms on your list can bring in the traffic that you need. If you cannot afford using paid software for this task, you can count on the free services of Google Adwords.Ensure that you have a list of the conversion rate, search volume and competition level for all your potential search terms. Use these factors to decide which terms should stay on your list and which terms should be removed. Another thing to consider here is the relevance of each of the terms to your website. This will be key in creating useful content for your website. Make your list a combination of long and short keyword phrases for variety.As per their usage, stay away from stuffing all your keywords in one webpage. Instead of getting a good ranking in the search results pages, you will just end up confusing the Google for that matter. It would fail to track the exact term you are optimizing your website with. Insert the right amount of keywords or keyphrases in the title tags, meta description tags, headings and anchor texts.Having the best keyword research program does not end there. Every step must be repeated and every result must be scrutinized. This will help you track necessary improvements to be done. Ensure to update your list every now and then so that your SEO efforts are well-directed.