Keep Your Web Host Current
Not so long ago, robust e-commerce solutions first appeared on the Internet and changed the retail dynamic for good. The mail order industry morphed into the online shopping industry. Companies all across the world added e-commerce solutions overnight, dramatically increasing the overall data load on the Internet. Now fundamental shifts in the architecture behind the Internet are once again causing sweeping changes, and although they are less visible they may place an unmanageable strain on a small web host.
As far as the tech industry is concerned, the ideal Internet is one that can predict what you want before you even know and that can buy it well before you stop yourself. Achieving that requires the Internet to become far more intuitive and responsive to impulse, and that is the driving force behind most product development today.To become more intuitive, technology is also becoming more inquisitive. When you're browsing the Internet, for example, the browser you're using and the sites you visit are probably learning about you. Sometimes you volunteer information, such as when you "like" something on a social media site. But much of the data that is gathered is not provided intentionally.For example, hundreds of media sites have connected the media they present online to social networks so that when you're logged into your social network and view one of their pages, it automatically lets your friends know that you viewed it. If you "like" a restaurant in town to show your support and a friend of yours searches for "restaurant" in your town, the restaurant you like will show up higher on his search results.This is a two-edged sword, which I call "draconian cool." The fact that tech nerds are making it possible to filter the Internet using basically the same rational and irrational filters that we use to shrink the real world down to a manageable size is cool. You can't deny that. But it's Orwellian as well. There should be such a thing as privacy, and these days whenever we're near a computer "privacy" doesn't seem to mean anything.This is an example of a fundamental shift. Computers are getting faster and more able to handle even more massive amounts of data. Collecting and digesting all that data is making them smarter. Those smarts enable the Internet to become more intuitive, delivering more to users while requiring less of them.For companies that operate websites, however, it requires more. As Internet users become increasingly wrapped up in their comfortable little "like" bubbles, surrounded more and more by content they are likely to enjoy because they enjoyed something similar, companies have to learn how to access those like bubbles, or they will rapidly become invisible.Unfortunately, remaining competitive requires immense data power, and many smaller web hosting companies simply lack the technical resources to provide that kind of power. Many of them are working to partner with farms that can provide that power, but in the meantime it's a good idea to get in touch with your web host to make sure it is keeping in sync with changes in web dynamics.I'm a website hosting expert specializing in website hosting. AccuWeb