The Many Options Available if You Need Testimonials
If you have ever launched a product with no testimonials, then you know how hard it is. Getting your customers to give their testimonials is also not easy, which is why you have to be sure of each step you take. Continue reading because you will no longer be without testimonials after this.
If you have heard of flogs, fake blogs, then you know the deal when it comes to marketers being all too willing to lie about testimonials. So who could ever blame people for thinking all testimonials and all sales copy are false? If you look at it in a broad way, it's not their fault and they have every right to do so. We know you are always honest, giving you the benefit of the doubt, and so just keep pressing forward and keep telling the truth. The best thing you can offer is a video testimonial, and then at least have a picture with their name and location. Having simple testimonials with only the initials of the customer and the name of the city is not enough; it no longer works. The one thing that may be helpful to you is remembering there is no such thing as a perfect product. This is just a marketing fact of life, or perhaps a business fact of life and will always be. Constructive criticism is good if it's blended into a positive testimonial, which is why any testimonial that includes real feedback, without any sugarcoating is a lot more credible. You will make a more positive impression on people by revealing the bad along with the good. Your whole objective here is to convince your prospects that the testimonials provided are indeed genuine and perfectly explain what the product is all about, without holding anything back. We feel the impact will be a positive one when you use that type of feedback. Always try to use the best kinds of feedback for your testimonials. There is a phenomenon involving the process of identification between the people on your site and those reading it. Social proof is what is going on here, and it is a powerful thing in marketing and advertising. So for example, if your product solves a particular problem, then the testimonials that you get for this product should used for an audience that connects to it. Your testimonials will be a lot more effective when you use this strategy in acquiring them. We are willing to bet that if you took a poll asking how many web marketers run real optimization tests, the percentage would be shockingly low. There are other things you can test, and running scaled down tests for commissionvantage or methods previously never used is one of them. There is no reason to not do it, but we all know what the world and people are like. But you see, when you have a set of circumstances such as failing to do adequate research, or not testing along with impatience, then you can easily see how volatile that is for the struggling web marketer. You will be faced with new methods and techniques for a while, and all you really need to do is take it in small steps until you see results or feel comfortable. Even if you have never done testing before in your business, just going through the process several times will make you much more confident. Remember there is no reason to over-engineer any kind of test, and remember that any type of marketing or advertising test on your sites need to include the appropriate tracking scripts. Most people make use of Google Analytics for tracking everything that happens on their site, and that will be suitable for any testing. Sometimes you have to take positive action to get what you need for your business, and this case is no different.